The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium May / 15 2013. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Airline London Southend Owners Explore Airport Sale - Airways Strategic management, Stakeholders of marks and spencer and their influence. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) [95], EasyJet plc. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium easyJet Cyber-attack Timeline We will write a custom essay specifically for you. Low-cost carrier Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me Political Factors There is two different types of stake holders these are internal and external. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Sort By: Satisfactory Essays. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. We are a low-cost European point-to-point airline. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. The space saved by having smaller galleys allowed for the installation of 156 seats. DEVELOPMENT SUGGESTIONS These cookies ensure basic functionalities and security features of the website, anonymously. Stakeholder London Gatwick Airport Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. who are the stakeholders of easyjet - vccsrbija.rs Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. This problem has been solved! [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. A shareholder, though, is someone who has invested in a corporation. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. The organization can be of any kind meant to realize certain goals by the society. Strong operational efficiency leading to a low-cost model. Low-cost carrier but lacking of traditional service. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. In April 1998 EasyJet went online. Direct or indirect. easyJet is one of the world's most successful low-cost airlines. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. EasyJet under fire as flight chaos exposes carrier's operating model. How does EasyJet contribute to the UK economy? This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Marketing These were flown on two routes: Luton to Glasgow and Edinburgh. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Government guidance and assistance available to travel and tourism businesses. Introduction Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Airline, MARKETING RESEARH PROJECT Airline Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Who are EasyJet stakeholders? - Heimduo This had a negative impact on customers, EasyJet has . Some 2,208 customers had their . Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Debt Pressure groups and government. However, its operating profit has decreasing which may influence take more loans from financial institutions. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Letter to shareholders from the Chairman of easyJet plc. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Three big easyJet shareholders back management in dispute with Haji 1.4 Research objectives. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Strategic Management Essays, Term Papers & Presentations . Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Future expansion 12 A shareholder can be a stakeholder. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Government grants permission to purchase new Aircrafts. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. 3.1.4 Payment period 5 Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Management Stakeholder Main Interests, Premium Stakeholder 3.7.1 Management 11 [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. London airport is up for sale after airlines scrap flights Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Customer service Trade union Low-cost carrier Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Since its launch the site had taken more than 800000 bookings by March 2000. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Gbenga Samuel Fabiyi - Trading Performance Improvement Manager Name: Doancan Yksel [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Kyoto Protocol Competition Management Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Premium In terms of cost leadership, easyJet takes the second position after Ryan. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. When flights are cancelled, passengers are supposed to be reimbursed within one week. The cookie is used to store the user consent for the cookies in the category "Other. Business stakeholders - Edexcel test questions - BBC Bitesize Table of Content In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. However their expectations are plenty. Analysis of financial and business performance of Easyjet PLC Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Efficiency-driven operational model ( tutto quello che c e scritto sotto) The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Mission, Vision, Goals and Objectives of Easyjet Plc - Essay48 [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. British Airways In addition there are different levels of stakeholders: primary and secondary. EasyJet has a unique geographical location because it was born in England. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Nowadays aviation is a big, Premium Easyjet stakeholders. Henderson, L. Neasham . The airline's loyalty programme is called Flight Club. This report will consist of an analysis of EasyJet's macro and micro marketing environment. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. The airline's monthly inflight magazine is called The Traveller. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Practical Legal Skills R. Hyams, S. Campbell. The level of stakeholders depends on the political economic and social environment. Low-cost carrier Airline, Impacts of Tourism We also use third-party cookies that help us analyze and understand how you use this website. The cookie is used to store the user consent for the cookies in the category "Performance". [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. easyJet holidays was . [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. Airline 1.1 History. Carbon dioxide, organization. Passengers occasionally had to wait longer for reimbursement of their expenses. 2.6.2 Legal factors that influence Easyjet Plc. The company has clearly identiable operational and marketing, Premium There are political factors like liberalization, Premium 3.1.5 Credit terms 5 We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Updated: Feb 28th, 2023. Analytical cookies are used to understand how visitors interact with the website. 10. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. 4.2.2 BIBLIOGRAPHY Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Creating a corporate culture implementing educating programs.Stelios, Premium Below are the introduction, body and conclusion parts of this essay. GNA. Stakeholder Tesco are a one of the largest retailer stores in the world. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Identify the key stakeholders for EasyJet. - essayZeus Global Politics A. Heywood. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Weaknesses. EASYJET PLC : Shareholders Board Members Managers and Company Profile Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. EasyJetHotels offers accommodation products throughout the airline's network. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) References: list EasyJet Strategy in Change Management | Business Paper Example THREATS Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium TABLE CONTENT The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Its strategy of success entails focusing on the economical strategy. Undoubtedly one of the key players in this progression was easyJet. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. The Company operates through two segments: Airline business and Holidays business. BMAN72801 The authors' study argues that the social . This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. ACKNOWLEDGEMENT vi EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). BMAN72801 What experience do you need to become a teacher? [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Solved Question 1 Identify the key stakeholders of EasyJet - Chegg [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Best EasyJet Topic Ideas & Essay Examples. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. . Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. An Introduction to the Easyjet Airline - UKEssays.com BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Internal stakeholders are those from within the, Premium safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back EasyJet derives the most from the perceived quality. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Stakeholders can affect, Premium and EasyJet [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Airline grand wailea pool menu; under armour ignite slides waterproof. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. 1.1 Introduction. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Identifying all of a firms stakeholders can be a daunting task. INTRODUCTION Stakeholder analysis, Stakeholder Relationships Many companies are now using websites to communicate with stakeholders. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Southwest Airlines. Stakeholders of easyjet Free Essays | Studymode As the employees watch the owners behaviour all the time. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. easyJet Key aviation stakeholders discuss COVID-19 impact and recovery In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. 3.3 Promotion 7 Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Originally the company ran its operations absolutely on direct phone sales. Airline Good Essays. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Technological impacts 8 [10][27], In 2002, the airline opened its base at Gatwick Airport. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Low-cost carrier A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Start a PESTEL analysis for the general business environment of EasyJet. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium References 16 Strategic management This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Free EasyJet Essay Topic Generator. Necessary cookies are absolutely essential for the website to function properly. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa.