They have a section of their website devoted to the content producers they collaborate with called Collaboration. Its full of carefully selected photos of influential people (wearing Meller eyewear) and links to their Instagram accounts. McDonalds. The Live LaCroix section on their website also showcases content uploaded by micro-influencers across different platforms. 35+ Canadian Fashion Bloggers To Grow Your Brand On Instagram In 2023, 20 Top Los Angeles Instagram Influencers To Collaborate With In 2023, 20 Chinese Instagram Influencers To Grow Your Brand In 2023, 14 Best Holiday Marketing Strategies To Grow Your Brand In 2023, Top 30 female Instagram models to follow in 2023, 25 Top Wedding Instagram Influencers To Inspire You In 2023. Engaging in regular activity is essential if you want to grow your audience and get them to interact with you. If youre looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know. Because of the growth of brand-finding tools and influencer marketplaces, many influential people may quickly connect with key brands and begin working with them. Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. Mejuri 11. The post received over 10,000 likes and 300 comments, with a 30% engagement rate. mesquite to las vegas airport; greenville public school district address; . Thats where an influencer management agency comes into play. Its possible that youre already eager to work with Nike, but the company doesnt accept applications from influencers to become brand ambassadors; instead, Nike goes out of its way to find influencers. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas. Using hashtags can boost your efforts while looking for brands to collaborate with you. Dunkin' 8. a watch or other incentives to influencers in exchange for a sponsored post on Instagram promoting the brand. Ross Brand - Founder | Livestreaming Consultant | Live Video Host As of now, the brand has business in three countries the US, the UK, and CA. However, the brand's growth didn't happen overnight (or by accident). They are looking for partners who can represent the brand and help people relax their minds using headspace. La Croix partnered with the Whole30 nutrition program and micro influencers to promote their drinks instead of using the conventional methods utilized by the industrys other beverage giants. It helps to have an experienced, knowledgeable partner on your side. Analyzing what the influencer's audience can offer you key insights that will make you decide on if they're the right fit for your partnership. It sells premium cosmetic products for lips, eyes, and face, with Studio Fix Fluid and Ruby Woo Lipstick being the most popular. Sperry saw a whopping 66% boost in traffic to their website from Instagram, with 4.7 million impressions, simply by focusing on fashion influencers that actually loved and utilized their shoes. Their campaigns primarily work with Instagram micro-influencers to model their seasonal clothing lines in a variety of settings. You may see an example of the Ainfluencer apps design below: Do you seek expansion in your social media following? Fitbit is looking for affiliate partners to grow its sales and market share further. Moburst Their primary product is Chopper available in several weight options and can be used to do a number of workouts. Once an influencer gets selected, a contract is formed. The last brand that works with micro influencers on the list is Headspace. Today, were breaking down the basics of influencer marketing to help everyone understand exactly what influencer marketing is and why it matters. They have a team of specialists who look over applications and narrow down the field. Brands that work with micro-influencers | ThoughtLeaders Blog Published: November 12, 2020. However, if you consistently create high-quality content that brands want and connect with your followers on a personal level, you will begin to gain their attention. Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. Influencer markets serve as a conduit between companies and influential people in the target industry. House of Marketers 8. Esports Influencers Will Go Mainstream. With the rise of micro-influencers, the number of followers is no longer an obstacle to obtaining brand partnerships. HireInfluence 9. inBeat Agency 10. Where do you place your expertise, if any at all? In order to introduce yourself to potential clients and showcase your work, a media kit is an excellent tool to use when reaching out to businesses and marketers. TikTok influencer marketing is a great way to expand your brands reach to targeted audiences. Influencer marketing is an excellent way for brands to promote their products or services. A recent example of their influencer marketing efforts is the @cocacolabelgium campaign. Tom's of Maine and Micro-Influencers : This is a great example of a brand that used micro-influencers to drive brand engagement and awareness. In fact, 77% of marketers say micro-influencers top their list of ideal influencers. Top 13 TikTok Influencers and Why You Need to Work with Them [2023] "With a more engaged audience and a more affordable approach," Patsch . As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? In fact, The company has an army of. When you consider all the opportunities that the influencer marketing sector presents, the issue of trying to find the best brands that work with micro influencers would be resolved so quickly. Today, it is also well-known for its virally successful influencer marketing efforts across social media platforms like Instagram. 20 Brands That Work With Micro Influencers In 2023 They also have a dedicated app named ChopFit that is available for both iOS and Android devices. They are doing exactly what we hoped they would. Inquire about the best way to get in touch with the company by sending a direct message on social media. brands that work with micro influencers australia Increasing the frequency of content posting has been shown to increase brand engagement. Daniel Wellingtons strategy is straightforward: Offer a watch or other incentives to influencers in exchange for a sponsored post on Instagram promoting the brand. Do you want to stay top of mind with your followers and attract new brands? They are doing exactly what we hoped they would. To attract brands to collaborate with you, you should know the reasons behind brands collaborating with influencers. However, you may be wondering why it is effective and what its benefits are for companies who use it. A post shared by Miette dierckx (@miettedierckx). Travel Instagram Influencers in Australia. Micro Influencers Have Strong Success Metrics Most micro influencers work with brands regularly. Brands typically request a media kit from influencers they want to work with. As can be said, Canon is another one of the brands with influencer programs on its website. Thats why its more likely that your investment will yield a positive rate of return. The application process is simple and takes place entirely on the Airbnb website. Exhibit completed projects and ongoing partnerships. We will get back in touch with you within 48 hours. Dunkin' Donuts. Statistics show why influencer marketing is an excellent strategy for marketing products and services on social media. Who Are Micro Influencers? - planoly.com Keep reading to learn more. ; Professionalism: Being familiar with brands' needs and creating . Twitter: $20-$100/Tweet. . Audible Amazon's audiobook arm, Audible, is one of many global brands that work with micro-influencers. You need to be consistent. The agency offers a bespoke social and influencer marketing strategy, which they believe leads to increased ROI. This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Their perseverance was rewarded. The clickable nature of these @tags will alert the brand that you are endorsing them. How to work with Glossier: Start tagging @Glossier in material that features their goods and theyll notice you. There is typically a standard procedure followed by most marketplaces and platforms that deal with influencers: After signing up, youll be able to post a brief bio explaining your content interests and experience. 6,000 athletes representing 160 different sports. Moburst 2. Another Canadian brand that is popular for its womens intimate clothing. Social media has forever changed how we use the internet, consume media, and think about buying products. If youre a health and wellness influencer, Headspace can offer you a great collaboration opportunity. Zorka.Agency 15. No introduction is necessary for the massive food and drink chain Dunkin. The brand has a decent following of 1.1 million on Instagram and actively features and collaborates with influencers to promote its products. Give influencers creative control. Airbnb is an American corporation that facilitates the short-term online booking of lodgings and activities in 191 different countries. 30 Best Email Marketing Strategies For 2023, 25 Hot Nude Instagram Influencers To Follow In 2023. Have a look at some top reasons to use relevant branded hashtags with your content: Some of the relevant hashtags in the micro-influencer space are #microinfluencers, #smallinfluencers, etc. As I said before, micro-influencers have very high engagement, so . The lowest level is Nano Influencer with less than 1,000 followers. Photo tags are also clickable, and brands receive notifications when you tag them in photos. They are interpreting Glossier.- Glossier founder Emily Weiss. BIG List of 53 Brands Looking for Influencers - ivetriedthat Lets discuss what an influencer is, channels that are popular for influencer marketing, and some good examples of influencer marketing. If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. Brands love to see people sharing their content & tagging them in social posts. In this blog, well round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. However, finding the right influencers to work with can feel like a confusing process. How to work with Coca-Cola: Branded hashtags are closely monitored by the majority of brands. If youre exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can help streamline your influencer marketing campaigns. you need to craft your pitch email or message. Viral Nation 7. YouTube: $200-$1,000/video. Learn how to properly market your product on social media through authentic content creators. In addition, during the 2016-2017 season, they didnt have to fake authenticity or importance. Meet the Influencer Marketing Dictionary; your new secret weapon for commonly used influencer marketing terms. Why nano-influencers are important for brands | Ad Age Digital News Here are four reasons your company should consider working with micro-influencers. According to Influencer Marketing Hub, here are some price points you can expect when working with micro-influencers: Instagram: $100-$500/post. You can attract the attention of brands if you use relevant hashtags in conjunction with interesting content. They are interpreting Glossier. Emily Weiss, creator of Glossier. The most common hashtags used by their influencers when posting branded content are. In this blog, well walk through the most common methods for influencer outreach as well as provide some templates for crafting great messaging that will get influencers excited to work with you. The meal-kit company has mastered the art of using Instagram influencer marketing to its advantage. Miette Dierckx, Yannick Merckx, and Alex Decunha were all significant contributors. ASOS Insiders post photos of themselves promoting the brands product on their account, along with the product code in the image caption. Companies get a thrill whenever their customers talk about them online and link back to them. Taking a closer look at influencer marketing statistics provides some insight. 1. They have a few ambassadors who are also small influencers. Keep reading to learn more. Then comes the research portion. Audible appears determined to take full advantage of the opportunities presented by influencer marketing, from working with A-list celebrities to working with micro influencers with niche but devoted fan bases. Though her audience is 91.3% male (wow), her highest performing videos are actually geared towards women, with her . Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. The creators and types of content that perform well on the platform are ever-changing. So, how frequently should you post on social media? Converting your influencer to a brand advocate is the next step in influencer marketing. So, make sure to add the brands official hashtags #sperry and #sperrystyle to your content. Influence Hunter 16. inCast Top Micro-Influencer Agencies 1. This article will take a deeper look into social influencer marketing and how social media influencers work with brands. A growing number, it turns out. However, if you narrow your focus, you may find more success in becoming noticed. 1. The brand, however, went with an extremely original approach to advertising. This maximizes the gains while keeping relationships strong. Smaller budgets make nano influencers a go-to, but if you've got cash to spend on celebrity endorsements, you'll have the . Daniel Wellington 2. Whether youre looking for TikTok micro influencers or mega influencers, use this guide to simplify your search. Sephora launched this campaign in order to turn fans into brand ambassadors. So, how do you put together an influencer media kit? Micro influencers have been helpful to well-known brands like La Croix. This article will outline strategies to find TikTok influencers that are right for your brand and explain how to use TikTok influencer marketing effectively. The fourth brand that works with micro influencers on the list is Airbnb. In spite of its many partnerships with bloggers, it lacks a substantial social media following. Brands That Work With Small Influencers - Keep Calm and Chiffon a. In our experience . Once a day? One notable example is Jesse Driftwood, who promoted Audible on Instagram with a relatable post about his love of running. The Social Club claims many well-known New Zealand brands as its clients, including Jockey, TipTop, Fisher and Paykel, Burger Fuel, Anchor, and Air New Zealand. 4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research] Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the engagement rate games. 2022: the year micro-influencer marketing meets big data As reported by Vox. brands that work with micro influencers australiaalexa call my phone goes to voicemail You will start to get noticed, though, if you consistently provide high-quality material that marketers want and engage with your fans on a personal level. Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online presence into a business. Save my name, email, and website in this browser for the next time I comment. Nike is undoubtedly the leading fitness apparel brand involved in designing, manufacturing, and selling mens and womens fitness apparel, footwear, and accessories worldwide. Another Canadian brand that is popular for its. Once a day? Lets walk through a few of the channels brands can use to reach out to influencers, the best way to approach an influencer for collaboration, and a few top tips for nailing outreach on that channel. Tom's of Maine reached out to micro-influencers that posted about natural beauty products, and had them post about their products. Luca + Grae - Aspyn Ovard 7. In addition, DW has been encouraging bloggers to use DW-branded hashtags in their own unique content. This article will cover how brands work with influencers, some influencer marketing examples, and details about how top social media platforms like YouTube and Instagram can be used for influencer marketing. Entering brand contests like #DWPickoftheDay can also be a good way to get noticed by the brand. Top Australian (Instagram) Influencers [2022] Finding a way to get in touch with the appropriate social media manager or marketing team is the first order of business. They did, in fact, name the influencers who work with them Asos Insiders.. Lets get your influencer marketing strategy off to the right start in 2023. Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isnt going anywhere anytime soon. Published by at February 16, 2022. You may also get a chance to be featured in Mujuris Instagram feed, they have over 1.1 million followers on Insta. To define your niche, you can ask yourself: Do you want to see growth on social media? Influencer marketing is a fantastic way for your brand to become quickly known as not only do you get an endorsement from the influencer but you also open up a direct channel to their followers. So, it may come as a surprise to find that Coca-Cola invested in micro influencer campaigns, and more specifically, Belgian Instagram influencers. How to partner with Sperry: They usually select influencers from Instagram users who are already sharing high-quality photos of its products. When the popular donut chain found out that TikTok star, Charli DAmelio, was a fan, they had to reach out. Unlike its rivals, Ainfluencer doesnt charge users to peruse its extensive brand database. The global influencer marketing market size keeps growing every year and has doubled since 2019 to reach $16.4 billion in 2022. His high engagement rate on Instagram has earned him sponsorship and partnership deals with designer brands such as SunglassHut South Africa, 4th Street Wine, H&M, Elemis, and Consol glass, to name a few. This promotional strategy involves forming a partnership with a digital content creator and providing compensation or branded merchandise in exchange for them posting positively about your brand.